Driven to Read is a merit based reading program designed to encourage youngsters to increase their reading proficiency through the power of racing. Aimed at elementary age readers, kids in the program must read for 15 minutes to gain 1 mile on the track. At preset intervals young readers earn prizes in recognition of their accomplishments. The greater the mileage the greater the reward. Driven to Read visits schools to launch the program, bringing with them race cars, race haulers, and drivers, and uses a racing theme to inspire student participation. Driven to Read is active in all markets where the current national spokesperson Dusty Davis is participating in a NASCAR Series event.